Eight Ways to Start Your Real Estate Business

Historically, real estate is an investment that has brought more wealth than other industries. People hesitate at the thought of having the capital to start with. While you need to be able to get the funds to start, having capital up front is not as necessary as once thought. A little bit of money to open an escrow account can lead to great profits from real estate even for beginners.

A couple of things to remember:

Making a living in real estate investing

There are two major sources of income that stem from real estate income. There is passive income that comes from holding property, and there is active income that comes from flipping homes. Once you get the hang of things, it isn’t as hard as it may seem.

If you are still worried about a lack of money:

There are ways to invest without money if you get creative and pay attention. Things like taking over the mortgage of someone who can no longer pay, for instance, is a relatively easy way to dip your toe in. You can borrow from your bank or even bring in a partner with money.

How does it work?

By creating a positive cash flow, you can make really good money. For commercial or residential real estate, finding a property that allows you to bring in more than you put out is key.

Is real estate a good investment?

Yes, it is! Real estate and business ownership have created the greatest wealth in U.S. history. This article includes eight strategies for succeeding in real estate.

Long-term residential rentals

By keeping location in mind, you can leverage this type of rental property for cash flow easily. People need a place to live so it is a great investment. When selecting your rental property, the location you choose is more important than the condition of the property. You can fix up a building, you cannot fix a location. This is an old school way to make it in real estate and it involves having cash on hand for purchase.

Lease options

Rent to buy is great if you have little capital or credit. This is a great way to get into the business because you are not taking ownership of the property, but you are setting the price of the property. If you see that things are climbing in real estate, you can buy for a fraction of the cost of the property.


Due to the popularity of television shows dedicated to renovations, fixing and flipping homes is the craze. There is a lot of money to be made this way, but getting started and completing a project can be tricky and newbies can end up with a huge loss. By having a good relationship with a general contractor and realtor, you will improve your chances of success.

Contract flipping

Another way to profit from real estate without putting up capital or having credit is to find a seller who is desperate to sell. Once you have a motivated seller, find a motivated buyer and get them together. You will need to learn to identify houses that are behind on mortgage payments or look at vacant houses. Once you have developed a system, you can really earn money this way.

Short sales

If a homeowner is behind on their mortgage, you may be able to swoop in prior to foreclosure and profit quickly. This type of sale can be really tricky because you are dealing with the homeowner, bank, and yourself. You need cash to pay for the house and it can take time, but if you know that the home is in good repair and make the right offer you can really profit. It depends on the bank how much of a loss they are willing to take on a property.

Vacation rentals

Vacation rentals are a great side hustle that you can turn into a steady source of passive income. You don’t have to own the homes either. You just have to make sure that you give the vacationers an experience that keeps the momentum up. If you already own a piece of property, list it on a site like Airbnb. It really is that simple.

Hard-money lending

This type of real estate investment has a higher risk of it than some because you are investing your actual capital. This would be for a short-term loan at a higher interest rate and it may even be how you start in the business. The return on this is really good when it goes well. Once you have built a network, you can get other investors to go in on projects with you. Because you don’t own the property, your funds stay liquid so you profit far more quickly.

Commercial real estate

Commercial real estate goes beyond flipping and actually develops the property to add value. If you want to go this route you can consult on projects that are too big for you and build relationships. As your network and net worth get bigger, you can contribute to shopping malls and office buildings. Everyone has to start somewhere, however, so find the place you can start and get going!

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